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Yes, ADAPTOVATE is a made up word.

By Doug Ross.

ADAPTOVATE is a way to stay in business, with disruption on the horizon

In the tough business world today, the ability to rapidly and successfully ADAPT your business model to new market conditions is the difference between success or failure. Kodak, Borders, and Blockbuster all failed because they were not prepared to rethink how their businesses make money as the market conditions shifted. – Read more below.

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