By Doug Ross.
ADAPTOVATE is a way to stay in business, with disruption on the horizon
In the tough business world today, the ability to rapidly and successfully ADAPT your business model to new market conditions is the difference between success or failure. Kodak, Borders, and Blockbuster all failed because they were not prepared to rethink how their businesses make money as the market conditions shifted. – Read more below.
Yes, ADAPTOVATE is a made up word
ADAPTOVATE is what you get when you put the verbs ADAPT and INNOVATE in a blender. We use those normal English words every day in the same breath as DISRUPTION and THE FUTURE OF WORK.